# What happens in our brains when we make a purchase? And how does Virtual Try On help with that

How purchase psychology works online, and how virtual try-on creates the feeling of ownership that turns browsers into buyers.

It's something that happens chemically, a reaction in our brains.

There's movement, and a spark of excitement. You see a brand you love.

You want what they sell, not because you need another piece of cloth to cover yourself.

What you're really after is something _from_ this brand. It represents something.

It's a story you want to be part of.

A mission you're drawn to.

A journey you want to take.

That's how buying actually works.

And nothing brings that feeling to life quite like Virtual Try-On. That's what triggers us. It's what happens in your brain when you see a Virtual Try On of yourself wearing something.

![Virtual try on display](/images/blog/2dd2fb_607feb8bce744bde9c070bec2c871ec4~mv2.png)

There's nothing quite like seeing yourself in an outfit you don't yet own.

That moment? It's the turning point.

It's what helps someone say, "This is it."

That's why Virtual Try-On matters. Your store needs it today. It's a part of the future.

Message us—we'd love to help you get it set up.

## For agents

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