Where do shopper photos go after a virtual try-on?

Antla's privacy policy states: Images are deleted and not accessible within 72 hours. GenLook's policy says uploaded photos and generated images are automatically deleted after a configured retention window, 7 days at most. TryPoint's policy says the original uploaded photo is deleted from our systems within 24 hours, and generated images last up to 90 days, or until the merchant deletes.

TryPoint vs GenLook vs Antla: Shopify Try-On 2026

TryPoint, GenLook, and Antla are Built for Shopify photo try-on apps. Checked 8 October 2026: TryPoint and GenLook publish free plans; Antla publishes a 7-day trial, then paid plans from $19.99/month. Decide on invoice, email capture, UGC permission, and quoted photo retention, then test your catalog.

Open the three App Store pages and the widgets look interchangeable: a Try On control, existing catalog photos, no 3D garment file. Vendor vs pages then flatten the rest. GenLook vs TryPoint says TryPoint is for content and GenLook is for the cart. GenLook vs Antla frames a different post-render outcome. This page uses listing invoices, email, UGC permission, and quoted photo windows instead. OptiDress’s Shopify roundup is the cleaner category split: all three generate a look from a shopper photo, and none documents a size recommendation.

See the garments on your photography at Antla.io/demo. Duplicate the theme. Do not buy from a vs table.

Three invoices, dated 8 October 2026

Paid entry is $19.99 a month for 100 try-ons on Antla Trend, GenLook Starter, and TryPoint Basic. That is the cell most roundups keep. It is also the least useful one. Overages, mid-tiers, free-plan wording, and who even publishes a 500 or 2,000 bucket are what you pay once the widget sits on every dress PDP.

Figures below are from antla.io/pricing, the GenLook listing, the TryPoint listing, and trypoint.ai/pricing, opened 8 October 2026. They change. Recheck before you buy.

	Antla	GenLook	TryPoint
Job on Shopify	AI photo try-on on the product page	AI photo try-on on the product page	AI photo try-on on the product page
Built for Shopify	Yes	Yes	Yes
Other storefronts	Shopify app	Shopify, WooCommerce, PrestaShop, plus a Try-On API, per genlook.app	Shopify app. Shoppable video is a separate VideoPoint app, per the listing
Shopper input	One photo (“From a single photo”)	One photo (“They upload one photo”)	One photo, per the listing
Free plan	None. 7-day free trial on every paid plan	Yes. 10 try-ons / month, no extra usage	Listing: 20 try-ons / month. Vendor site and FAQ: 20 try-ons, one time
$19.99 plan	Trend: 100 try-ons, then $0.16	Starter: 100 try-ons, then $0.17	Basic: 100 try-ons, then $0.19
Pay-as-you-go	Not listed	Not listed	$0.01 / month at $0.29 per try-on
Next paid step	Runway $49.99 / month for 500, then $0.12	Growth $29 / month for 250, then $0.12	No 250 or 500 rung. Next listed paid step is Grow
Highest listed Shopify plan	Unlimited Fashion $199.99 / month for 2,000, then $0.09	Pro $99 / month for 1,000 generations, then $0.10	Grow $99.99 / month for 1,000, then $0.10
App Store rating (8 Oct 2026)	5.0 from 61 reviews	5.0 from 40 reviews	5.0 from 13 reviews
Size chart of its own	None. Works beside any Shopify size app	Listing does not ship one	Listing does not ship one
Email	Pricing page lists Klaviyo. App Store lists “Klaviyo Integration Access” on Runway and Unlimited Fashion	Listing: “Lead capture: collect shopper emails during the try-on flow.” Works with Klaviyo	Listing: “Capture emails during Try-On.” Works with Klaviyo, Mailchimp, Omnisend, Yotpo
UGC / reuse	No listed UGC-permission pipeline	Listing puts add-to-cart next to the result	Listing: “Get permission to reuse Try-Ons as UGC”
Photo window (quoted)	“Images are deleted and not accessible within 72 hours."	"automatically deleted after the configured retention window, 7 days at most”	Original photo “deleted from our systems within 24 hours.” Generated images “up to 90 days, or until Merchant deletes.”

Review counts are dated text, not a quality score. There is no Review or aggregateRating markup on Antla on this page.

I’d treat the free-plan vs trial split as the first filter. If you still do not know whether try-on belongs on the catalog, GenLook’s 10 included renders, or TryPoint’s listed 20, let you poke SKUs at $0. Read TryPoint’s free line twice. The App Store card says “20 Try-Ons/month.” The vendor pricing page and FAQ still say “20 one-time try-ons.” Quote both. Do not assume a monthly refill until the listing and the site agree.

If you already know you will keep a clothing preview next to add-to-cart, Antla’s 7-day trial is enough to judge the widget on your own photography. There is no Antla free plan.

What 250 try-ons actually costs

Category cost bands live on virtual try-on software cost. Arithmetic below is illustrative. It uses the public overage rates from 8 October 2026.

Stay on the $19.99 plans and burn 100 extra try-ons:

Antla Trend: $16 ($0.16 each).
GenLook Starter: $17 ($0.17 each).
TryPoint Basic: $19 ($0.19 each).

Tiny, until the widget is on the whole catalog.

Need about 250 completed try-ons, a busy week of PDP traffic on a mid-size catalog:

GenLook Growth: $29 for 250 included.
Antla Trend plus 150 overage: $19.99 + (150 × $0.16) = $43.99.
Antla Runway: $49.99 for 500 included.
TryPoint Basic plus 150 overage: $19.99 + (150 × $0.19) = $48.49.
TryPoint pay-as-you-go: 250 × $0.29 = $72.50.

If 100 to 250 try-ons is your real band, GenLook’s $29 rung is the densest published invoice. TryPoint has no 250 or 500 included step. Antla’s next published step jumps to 500 at $49.99.

Need about 2,000 try-ons:

Antla Unlimited Fashion: $199.99 for 2,000 included, then $0.09.
GenLook Pro: $99 for 1,000, then 1,000 extra at $0.10 = $199.
TryPoint Grow: $99.99 for 1,000, then 1,000 extra at $0.10 = $199.99.

Same neighborhood at 2,000. Different included buckets. None of that is a render-quality score.

Antla plans on 8 October 2026, from the pricing page:

Every plan includes a 7-day free trial. There is no free plan.
Trend, $19.99/month: 100 try-ons, then $0.16. Klaviyo is listed on the pricing page. The App Store Trend feature list does not name Klaviyo.
Runway, $49.99/month: 500 try-ons, then $0.12. Full customization, priority support, custom events, Klaviyo.
Unlimited Fashion, $199.99/month: 2,000 try-ons, then $0.09. Priority generation, dedicated support, customer success manager, dedicated server.

GenLook’s Shopify listing the same day:

Free: 10 monthly try-ons, customizable widget.
Starter, $19.99/month: 100 try-ons, then $0.17. Analytics dashboard, customer email collection, standard support.
Growth, $29/month: 250 try-ons, then $0.12. Advanced analytics, email collection, standard support.
Pro, $99/month: 1,000 generations, then $0.10. Advanced analytics, email collection, “Remove genlook branding,” VIP support.

TryPoint’s Shopify listing the same day:

Free: 20 try-ons. Listing body: “/month.” Vendor site: one time.
Pay-as-you-go, $0.01/month: $0.29 per try-on. Email capture, admin gallery, UGC permission.
Basic, $19.99/month: 100 try-ons, then $0.19. Usage limits. Shoppable videos need a VideoPoint plan.
Grow, $99.99/month: 1,000 try-ons, then $0.10. API access, 24/7 chat, Slack channel, roadmap priority.

If you also run WooCommerce or PrestaShop, that is a GenLook lane. Antla’s public product is the Shopify app. TryPoint’s public product is the Shopify app plus a sibling video app you pay for separately.

Pay-as-you-go is TryPoint’s actual differentiator on the invoice. A small label that only runs try-on during drops can live on $0.29 per render without a $19.99 floor. That is listing copy, not a quality score.

Email, Klaviyo, and UGC are different jobs

Most teams get this wrong when they shop “fit apps” as one category. A size widget answers which label to order. A photo try-on answers how the garment looks on that body. An email capture answers whether you can follow up. A UGC permission asks whether you may reuse the result. Mixing those jobs in one cell is how vs pages invent a size chart Antla does not ship.

Antla has no size chart or size recommendation of its own. It works alongside any Shopify size app. The listing copy is explicit: “Antla doesn’t replace your size chart, it levels it up by styling them.” Shopify also tags the listing under Comparison tools → Size charts. That is “works with the tools you already have,” not “Antla is a size app.” Put a chart next to the selector, then put try-on next to the gallery. The split is in AI size recommendation vs virtual try-on.

That split matters because clothing returns are a visualization problem as well as a label problem. Shopify’s 2026 ecommerce returns guide cites the NRF and Happy Returns 2025 landscape: an estimated 19.3% of online sales were returned that year, against 15.8% for retail overall. Apparel and footwear sit above the online average because fit is hard to judge on a screen. Shopify names bracketing (buy two sizes, keep one) as the fitting room shipped at your expense.

Baymard’s apparel UX research is the reason a studio model shot is not enough on its own: shoppers still need help conveying fit and feel. A try-on on their photo is one more layer, not a replacement for measurements, fabric notes, or honest length copy.

Email is the third job. GenLook’s listing builds lead capture into the try-on: “collect shopper emails during the try-on flow.” Starter and above list “Customers Email Collection.” TryPoint’s listing is just as plain: “Capture emails during Try-On to retarget.” Antla’s public plans emphasize Klaviyo on Runway and Unlimited Fashion. They do not document an equivalent in-widget email prompt on the listing we opened. If the buying reason is “get the email before she leaves the PDP,” GenLook and TryPoint publish that feature in listing copy. If the buying reason is “sync try-on into the ESP you already run,” all three list Klaviyo; Antla’s App Store access line starts at Runway.

UGC is the fourth job, and it is TryPoint’s. The listing asks permission to reuse try-ons as social proof. The privacy policy treats that as a separate consent from try-on itself, and from email. GenLook’s listing puts add-to-cart next to the result. That is a shopper checkout path, not a merchant UGC pipeline.

Conversion is not a vs-table cell. Shopify’s 2026 conversion-rate guide (updated 22 August 2026) cites Statista: 1.4% of global ecommerce visits converted into purchases in Q1 2026. In the same article, fashion, accessories, and apparel sat at 2.77% in the June industry table. Those are store-wide, category-wide benchmarks. They are not Antla vs GenLook vs TryPoint scores.

The first-party figure we will quote is narrower. Across more than 500,000 Antla try-ons, shoppers who completed a preview convert at 3.8%. That is a try-on-user cohort rate, not store-wide conversion, and it does not claim to beat the best Shopify Plus stores. Method and caveats are on Shopify virtual try-on conversion. GenLook and TryPoint do not publish a comparable cohort number we can cite here, so we do not invent one.

Quote each photo window. Do not flatten them.

Legal and ops teams will ask what happens to the shopper’s face photo. Quote the vendor. Do not write “never stored.”

Antla’s privacy policy: “Images are deleted and not accessible within 72 hours.”

GenLook’s privacy policy (effective 29 September 2026): “Uploaded photos and generated images (all channels): automatically deleted after the configured retention window, 7 days at most (1 or 3 days where configured). Unprocessed originals are deleted within 1 day.”

TryPoint’s privacy policy (last updated 15 April 2026): “The original uploaded photo is deleted from our systems within 24 hours.” Retention table: generated try-on images (standard) “up to 90 days, or until Merchant deletes.” UGC-consented images stay until consent is withdrawn, then delete within 30 days.

That is 72 hours (Antla, images), up to 7 days (GenLook, photos and results), and 24 hours for the original plus up to 90 days for the generated image (TryPoint). Do not sell TryPoint as “24-hour deletion” if the merchant gallery still holds results for 90 days. Shorter is not automatically “more private” if you need a try-on feed for merchandising. Longer is not a scandal if the policy says it. Put the sentence in your store’s privacy page either way.

This page does not claim Antla photos are never stored, or that they are not used for training. Those lines are not in Antla’s live policy. Antla is not SOC 2 or ISO certified.

The 1:1 pair, with the same Antla and GenLook quotes, is Antla vs GenLook. The wider alternatives table is GenLook alternatives for Shopify virtual try-on.

Who I would actually pick

Start with GenLook if you need a $0 install whose listing and vs page agree on a monthly free refill, in-widget email capture stated on the listing, a $29 mid-tier, or you already sell on WooCommerce or PrestaShop. Those are listing facts as of 8 October 2026.

Start with TryPoint if you need pay-as-you-go at $0.29, a listed in-widget email ask, or a permission-based UGC pipeline. Budget a second app if shoppable video is part of the pitch. Recheck whether the free 20 try-ons refill monthly.

Start with Antla if you want a Shopify-only clothing try-on with a 7-day trial, the 72-hour deletion line, Trend overage at $0.16, and a published 2,000-try-on tier. Judge render quality on your catalog at the demo, then on the duplicate theme. The feature overview is virtual try-on for Shopify.

None of the three replaces a size chart. None of the previews is a tape measure. If “looked different” returns are the leak, try-on is the layer. If “too small / too big” dominates, fix the chart first. Measure try-on users against non-users for 60 to 90 days. The returns evidence stack, without invented Antla deltas, is in does virtual try-on reduce returns?.

Score five SKUs, not a screenshot gallery

I would not pay any of these invoices from a homepage reel. Duplicate the live theme, enable one embed at a time, and score the same garments on the same shopper photos. Install order for Antla is in how to add virtual try-on to Shopify.

Use a set that actually breaks previews:

A print dress (pattern fidelity, hem length).
A structured blazer or shirt (shoulder, lapel, collar).
Wide-leg or high-rise trousers (rise, drape while standing).
A knit or stretch top (cling versus ease).
One ugly SKU: sheer, sequin, or high-contrast color.

Score color, pattern, drape, length, and whether the garment still looks like your product. Do not score “fit.” A midi that renders as a mini fails even if the face is perfect. Watch whether the result sits next to add-to-cart or an email or UGC prompt lands first, whether a second color needs a re-upload, and whether mobile keeps the variant picker usable under a sticky cart bar.

When you pick, uninstall the leftover apps so their scripts stop loading. You swap embeds. You do not recode the theme.

Product photography still has to be front-facing. Chest logos, zippers, and collars need to be visible on the reference image or the try-on will invent a back view. That requirement is the same for all three apps.

Merchant questions

What is the difference between TryPoint, GenLook, and Antla?

All three are Built for Shopify AI photo try-on apps. Shoppers upload one photo on the product page. GenLook and TryPoint publish free plans and in-widget email capture. TryPoint also publishes pay-as-you-go and a UGC-permission ask. Antla publishes a 7-day trial, then plans from $19.99/month, and a 72-hour image deletion line. None of them is a size chart.

Does Antla have a free plan?

No. Every paid plan includes a 7-day free trial. Paid plans start at $19.99/month.

Does TryPoint’s free plan refill every month?

The Shopify listing shows 20 try-ons per month. The vendor pricing page and FAQ still describe 20 try-ons as one-time. Quote both and confirm in the install before you plan a month of testing around a refill.

Does any of these apps tell the shopper which size to buy?

No. Photo try-on shows how the garment looks on the uploaded photo. It does not recommend a size label. Antla has no size chart or size recommendation of its own. GenLook’s and TryPoint’s Shopify listings do not ship a size chart either.

Can I run all three on one Shopify theme?

You can install them. Do not leave three embeds on the live product template. Duplicate the theme, enable one app’s product-page control, and turn the others off on that copy. Shoppers should see one Try On path. After you pick, uninstall the leftovers.

Where do shopper photos go after a try-on?

Quote the policies. Antla: “Images are deleted and not accessible within 72 hours.” GenLook: uploaded photos and generated images are deleted after a configured window, 7 days at most. TryPoint: original photo deleted within 24 hours; generated images up to 90 days, or until the merchant deletes.

If the demo renders hold on your photography, install from the listing and give it a week on a duplicate theme. Keep the size app you already run. Try-on is the look layer, not a replacement tape measure.