How Much Does a Virtual Try-On App Cost for Shopify? 2026 Price Comparison
Shopify virtual try-on app cost in 2026: dated list prices, overage math at 1k/5k/20k try-ons, and Antla plans from antla.io/pricing on 7 October 2026.
Shopify virtual try-on apps bill as a monthly plan plus extra try-ons after an allowance. Antla’s published prices on 7 October 2026 are $19.99, $49.99, and $199.99 per month, each with a 7-day trial. Public listings in this category start at a free cap or about $20 paid. Model your peak month, not the sticker.
Finance does not reject a $20 app because twenty dollars is large. They reject it because the invoice after a drop, an email blast, or a viral SKU is a guess. The useful cost page is the one that turns list prices into a bill at a try-on volume you can actually hit.
See a clothing try-on at Antla.io/demo, or install from the Shopify App Store listing. This page is the price landscape. The payback worksheet lives on virtual try-on pricing and ROI.
The line item that matters is try-on volume plus overage, not the first number on the App Store card. Editorial image in Classic Antla disposable-camera style.
How the bill is actually constructed
Four published models showed up on Shopify listings opened on 7 October 2026. Mixing them in a spreadsheet is how a “cheap” app becomes the expensive one.
Included-try-on SaaS. A monthly fee covers a set number of generations. Extra try-ons bill at a listed overage, or you upgrade. Antla, GenLook, EganAI’s AI Virtual Try-On, and A&A Virtual Try-On publish this shape.
Hard monthly cap. Try It On lists try-ons per plan and does not publish an overage rate. When you exhaust the cap, the listing does not tell you the next dollar.
Pure usage. ReaLook is free to install and lists $0.12 per generated try-on, with no monthly subscription on the card.
One-time credit packs. TryMee sells credits that “never expire” after a 10-credit free trial. That is not a monthly run-rate. Do not annualize it as if it were.
A fifth shape exists for glasses, not apparel. Fittingbox bills by active products and unique users per month, not by clothing renders. Put it on a different tab.
Shopify’s conversion-rate guide treats fashion, accessories, and apparel as a considered category: its June 2026 industry table puts that group at 2.77%, well below food or beauty. A try-on tool is merchandising spend against that hesitation, not a toy for the homepage.
List prices opened on 7 October 2026
Every cell below is from a live Shopify listing, or from Antla’s public pricing page for published tiers, opened the same day. Prices change. Recheck the listing before you sign.
| App | Category | Free / trial | Entry paid plan | Included try-ons | Published overage | Source |
|---|---|---|---|---|---|---|
| Antla | Apparel photo try-on | No free plan. 7-day trial on every plan | Trend $19.99/month | 100, then extra | $0.16 | Pricing page, 7 Oct 2026 |
| GenLook | Apparel photo try-on | Free: 10 try-ons/month | Starter $19.99/month | 100 | $0.17 | GenLook listing |
| EganAI AI Virtual Try-On | Apparel photo try-on | Free: 25 try-ons/month | Starter $19.99/month | 150 | $0.12 | EganAI listing |
| A&A Virtual Try-On | Apparel photo try-on | No free plan. 7-day trial | Business Flexible $49.99/month | 250 credits | $0.10 | A&A listing |
| ReaLook | Apparel try-on (usage) | Free to install | No monthly fee on the card | None included | $0.12 each | ReaLook listing |
| Try It On | Apparel photo try-on | Free: 10 try-ons/month. Paid plans: 7-day trial | Starter $49/month | 100 | Not published | Try It On listing |
| TryMee | Apparel photo try-on | 10 credits, “one-time offer,” no card | $19 one-time for 200 credits | Credits never expire | Not a monthly overage | TryMee listing |
| Fittingbox | Glasses 3D / AR | No free plan. 14-day trial | Bronze $59/month | 10 active products, 500 unique users | Not a per-render overage | Fittingbox listing |
Higher published tiers on the same day:
- Antla: Runway $49.99/month (500 try-ons, then $0.12); Unlimited Fashion $199.99/month (2,000, then $0.09).
- GenLook: Growth $29/month (250, then $0.12); Pro $99/month (1,000 generations, then $0.10).
- EganAI: Pro $49.99/month (400, then $0.11); Max $99.99/month (1,500, then $0.10).
- A&A: Business Standard $149.99/month (1,500 credits, then $0.08); Business Premium $249.99/month (3,750 credits, then $0.06).
- Try It On: Growth $149/month (500); Enterprise $399/month (2,000). No overage on the card.
- TryMee: Growth Pack $79 one-time (1,000 credits); $249 one-time (3,500 credits).
- Fittingbox: Silver $99/month (50 products, 1,500 unique users); Gold $199/month (200 products, 3,500 unique users). Annual billing listed at 17% off.
The cheapest paid apparel sticker on that table is $19.99/month (Antla Trend, GenLook Starter, EganAI Starter) or ReaLook’s $0 until the first render. The cheapest usable month depends on how many try-ons you actually generate.
The $19.99 plan is not always the cheap plan
Take Antla’s published arithmetic, because it is the set we can show end to end.
At 1,000 try-ons in a month:
- Trend: $19.99 + (900 × $0.16) = $163.99
- Runway: $49.99 + (500 × $0.12) = $109.99
- Unlimited Fashion: $199.99 (still inside the 2,000 allowance)
Runway beats Trend at that volume. The “entry” plan is the expensive one once overage starts.
At 5,000 try-ons:
- Trend: $19.99 + (4,900 × $0.16) = $803.99
- Runway: $49.99 + (4,500 × $0.12) = $589.99
- Unlimited Fashion: $199.99 + (3,000 × $0.09) = $469.99
At 20,000 try-ons:
- Trend: $19.99 + (19,900 × $0.16) = $3,203.99
- Runway: $49.99 + (19,500 × $0.12) = $2,389.99
- Unlimited Fashion: $199.99 + (18,000 × $0.09) = $1,819.99
If your merchandiser is planning a Klaviyo campaign that dumps traffic onto one dress PDP, price the campaign month, not January’s quiet week. Antla’s pricing page lists Klaviyo on all three plans. The App Store Trend feature list on the same day says “Full Sharing Customization” and does not name Klaviyo. Plan math below follows that pricing page and notes the listing gap.
Illustrative monthly bills at 1,000 / 5,000 / 20,000 try-ons
The table uses the cheapest published plan that covers that volume, including listed overage. It is arithmetic on 7 October 2026 list prices, not a quote and not a performance forecast.
Try It On is omitted where overage is unpublished (5,000 and 20,000). TryMee is omitted because packs are one-time credits. Fittingbox is omitted because it meters unique users on glasses, not apparel renders.
| Volume | Antla (best published plan) | GenLook | EganAI | A&A | ReaLook |
|---|---|---|---|---|---|
| 1,000 try-ons | Runway $109.99 | Pro $99.00 | Max $99.99 | Flexible $124.99 | $120.00 |
| 5,000 try-ons | Unlimited Fashion $469.99 | Pro $499.00 | Max $449.99 | Premium $324.99 | $600.00 |
| 20,000 try-ons | Unlimited Fashion $1,819.99 | Pro $1,999.00 | Max $1,949.99 | Premium $1,224.99 | $2,400.00 |
What the grid is for: stop comparing Trend to GenLook Free. Compare the row that matches the month you will actually run.
What it is not for: ranking “best app.” Render quality, theme placement, and support are not in the cells. A side-by-side on two of these vendors is Antla vs GenLook.
Line items the App Store card never prints
Campaign spikes. Included try-ons reset on the Shopify billing cycle. An influencer drop on day 27 can burn a quiet month’s remaining allowance in an afternoon. Model the peak week.
A separate size app. Antla has no size chart and no size recommendation of its own. It sits beside whatever Shopify size app you already run. If “wrong size” and “looked different” are both in your return file, budget two tools. The split is in how to reduce size-related returns.
Merchandising time. Someone still has to pick a front-facing product image, place the block next to Add to cart, and QA mobile. How to add virtual try-on to Shopify is the install sequence. Do not pretend that hour is zero.
3D digitization, when you picked the wrong category. Clothing photo try-on uses your existing product images. Fittingbox’s listing is glasses: frames need to exist in its database or be digitized. Do not copy a glasses quote onto a dress catalog.
Returns you already pay for. Shopify’s 2026 ecommerce returns guide cites the NRF and Happy Returns 2025 landscape: an estimated 19.3% of online sales came back that year, against 15.8% for retail overall. Apparel sits above the online average because fit is hard to judge on a screen. The same Shopify page notes 82% of consumers treat free returns as an important factor when they shop. You are already funding reverse logistics. The try-on line item is a bid against that cost, not a new category of spend.
This page does not claim Antla cuts returns by a published percentage. Measure your own reason codes. The evidence stack is on does virtual try-on reduce returns?.
What Antla charges, from the pricing page
From antla.io/pricing on 7 October 2026, matching the App Store price block:
| Plan | Monthly price | Included try-ons | Extra try-on | What the pricing page lists |
|---|---|---|---|---|
| Trend | $19.99 | 100 | $0.16 | Klaviyo integration |
| Runway | $49.99 | 500 | $0.12 | Full customization, priority support, custom events, Klaviyo |
| Unlimited Fashion | $199.99 | 2,000 | $0.09 | Priority generation, dedicated support, customer success manager, dedicated server |
Every plan includes a 7-day free trial. There is no free plan. Custom enterprise quotes that are not on that page are not invented here.
Antla virtual try-on is a Shopify theme-block install: shoppers upload a photo and see the garment on themselves. It does not recommend a size. It is not a 3D fitting room and it is not a glasses AR widget.
A finance check that does not invent lift
Use contribution, not revenue, and label the example as illustrative.
Suppose a dress at $120 AOV and 50% gross margin. One extra kept order is worth $60 contribution. Antla Runway at 1,000 try-ons costs $109.99 that month on published rates, so two extra kept orders cover the software line. That is list-price arithmetic. It is not a conversion promise.
If you want a published Antla outcome number, use the cohort page, not a round number from a pitch deck. Across more than 500,000 try-ons, shoppers who complete a preview convert at 3.8%. That is try-on-user conversion, not store-wide conversion, and it is sourced from Shopify virtual try-on conversion. Shopify’s own June 2026 industry table puts fashion, accessories, and apparel at 2.77% store-wide. Those denominators are different. Do not stack them into a lift percentage.
A practical sequence:
- Pull last month’s sessions on the five SKUs with the worst “looked different” or bracketing rate.
- Guess a try-on start rate you can live with (many stores will be in the low- to mid-single digits of PDP visitors until placement is obvious).
- Price that try-on count on the published plan that actually wins at that volume.
- Ask whether two, five, or twenty extra kept orders would cover it at your margin.
- Run the 7-day trial on those SKUs and replace the guess with your own completion count.
If the extra-order hurdle is implausible on that category’s margin, skip try-on there. Basics at 8% margin with almost no appearance returns will not pay for GPU time. Occasion dresses might.
Questions merchants ask before they sign
How much does a virtual try-on app cost for Shopify?
On 7 October 2026, paid apparel photo try-on listings we opened started at $19.99/month (Antla, GenLook, EganAI) or at $0.12 per render with no monthly fee (ReaLook). Higher tiers run to $199.99/month on Antla and $399/month on Try It On’s Enterprise plan. The bill after overage is the number to take to finance.
What is the cheapest Shopify virtual try-on app?
The cheapest sticker is a free plan with a tiny cap (GenLook 10/month, EganAI 25/month, Try It On 10/month) or ReaLook’s $0 until the first generate. The cheapest paid month at 1,000 try-ons, using published overage, was GenLook Pro at $99 on that day’s listings, with EganAI Max at $99.99 and Antla Runway at $109.99. Cheap at 10 try-ons is not cheap at 5,000.
Is there a free virtual try-on app for Shopify?
Yes, with caps. GenLook, EganAI, and Try It On each publish a free monthly allowance. Antla does not: it publishes a 7-day trial, then paid plans. TryMee’s 10 credits are a one-time offer, not a renewable free tier.
What does per-try-on pricing mean?
Each completed generation consumes one unit of the allowance. After the included count, the listing bills a published extra (for example $0.09 to $0.17 on the apparel cards above) or, if no overage is listed, you do not know the next dollar. ReaLook bills every generate at $0.12 with no included bucket.
Does Antla publish enterprise or custom pricing?
The public top plan on 7 October 2026 is Unlimited Fashion at $199.99/month for 2,000 try-ons, then $0.09. Anything beyond that page is a conversation, not a number this article will invent.
Nearby reading on try-on economics
- Virtual try-on benefits for fashion stores: ranked outcomes, not the invoice
- Ecommerce returns statistics for fashion: the macro file behind reverse-logistics spend
- Best virtual try-on for Shopify fashion: vendor criteria beyond list price
- The cost of bracketing in online fashion: the multi-size order you already pay for
About the author: Aaron is the founder of Antla. He would rather show the overage math on a quiet Tuesday than let a merchandiser discover it on a launch Friday.
If the sticker is not the question anymore, pick one high-uncertainty category, price the plan that wins at that volume, and run the 7-day trial from the listing linked above.